Move-to-Earn
Paid for step counts verified by an accelerometer — spoofed by a phone taped to a fan. Rewards were emissions funded by new buyers; several networks lost over 95% of active users within twelve months of peak.
A stroke that did not happen generates no claim. The household actions that averted it happen outside any institutional line of sight — and capital does not flow to inputs it cannot audit.
Primary prevention, early detection and adherence support share what remains. The split has been stable across mature and high-growth economies, through expansions and austerity, under single-payer and multi-payer systems alike. Its persistence points to a structural cause, not a policy oversight.
The cause is observability. A procedure happens at a known place and time, performed by a licensed party who submits a coded claim. A finance ministry can model the savings of prevention, but it cannot audit the inputs.
The result compounds in national accounts: health spending grows faster than GDP, concentrated in non-communicable disease — exactly where early action has the highest modeled return and the lowest actual funding.
Urbanization, a dietary shift toward refined carbohydrates and processed fats, and a collapse in occupational activity have reshaped health in high-density tropical and archipelagic corridors.
A health system managing malnutrition in one generation and metabolic excess in the next is managing both at once — often in the same household.
Specialists concentrate in tier-1 metropolises while hospital beds per capita in outlying regions run at a fraction of the national mean. Near-universal nominal coverage means the fiscal exposure is fully socialized: when a remote diabetic reaches end-stage renal disease, the statutory fund pays for dialysis, transport and lost productivity.
Fund leadership has said it cannot sustain that trajectory on curative reimbursement alone, and has begun shifting contracts toward value-based payment. That shift is the opening — a payer that reimburses on outcomes needs to see them, and the outcomes that matter most are produced at home.
Mass campaigns now reach tens of millions of adults a year. Yet without structured reinforcement, adherence to a preventive regimen decays to roughly 6–10% by day 180.
ModeledBaseline decay drawn from post-screening adherence literature. In one national campaign, fewer than 3–4% of newly identified patients reached controlled status within the follow-up window.
Asymptomatic disease means no felt cost from skipping treatment and no felt benefit from following it.
The facility may be hours away, open during working hours, reached at the patient's own expense.
Whoever delivered the diagnosis cannot know whether the patient returned, and is not paid either way.
The relatives who could reinforce the regimen have no visibility into it.
Paid for step counts verified by an accelerometer — spoofed by a phone taped to a fan. Rewards were emissions funded by new buyers; several networks lost over 95% of active users within twelve months of peak.
Good businesses, but the platform both records adherence and profits from the data, so no outside payer can treat its logs as verification. Patient data sits in a silo that breaches periodically.
Self-reported or vendor-verified participation, high fraud rates, and uptake skewed toward people who were already healthy — capital flows away from where cost avoidance is largest.
| Model | Payer money at risk | Verifier capital at risk | Trust without seeing data |
|---|---|---|---|
| Move-to-Earn | No | No | No |
| Centralized telehealth | No | No | No |
| Corporate wellness | Yes | No | No |
| Larasguna | Yes | Yes | Yes |
Each precedent lacks at least one of three things. A payer whose money is at risk, a verifier whose capital is at risk, or a data architecture that lets a third party trust the verification without seeing the data. Larasguna requires all three.